Many organizations claim to have implemented marketing. Some do it very well while others do it just for show. This is a “taste” or a popular trend in this decade.
Many people called too many marketers are using tactical movement and lack of strategic initiatives. They imagine that marketing is an attempt to do something a little better than yesterday. They assume that the only way to grow the business is getting customers in the traditional way (and slower).
The majority of marketers still regard business success as achieving a large market share. Only a few who can appreciate the importance and beauty of a niche for large-scale profit. But there are also players who are impatient and naive, they set the price of the product at a value that does not generate profit in the short and long term.
Many marketers make the mistake of using advertising and sales promotion to get a sale soon, at the expense of their corporate identity and brand. They ‘failed to build their brand and uniqueness. Without prejudice to the interests of a mutually beneficial business relationships with distribution partners, they just throw the product and inhibiting agents (resellers).
They do not fight with competitors that one healthy and lose focus on satisfying the customer.
Some market participants stubbornly keep using the old ways, hoping that the old strategies and products will remain successful in the future, unable to free itself from the historical success factors and actions. The marketing strategy is simply a repetition of past glory.
The worst thing is, most of the marketing plan is less concerned with human power. Market players spend so much money in launching a product, but little or no attention to people involved in the whole process of customer satisfaction. They imagine that the strategies and marketing programs can be implemented by itself.
Many market participants neglect this important factor and a very tactical. They’ve tried to force employees to do the job better only if they see that strategy failed, but then it was too late.