As we know human desire is a desire, which can generate psychologically powerful motives for buying goods and services of the business in question. In addition to the product motives, and patronage motives, there are many more motives that can influence consumers to buy or not buy products and services. Below are some of the reason or motive why consumers would buy goods and services, namely:

1) Motif benefits
Wherever human beings are always want to benefit profit and satisfaction. Thus from every purchase of goods and services, the benefits expected by each buyer. A phrase mentioning the advantage of having the money will be happy to have bought the goods. For the benefit of practicing motif, then a vendor must be able to shed some light on the following specific characteristics useful stuff.

2) The motive of pride
Everyone always has a sense of pride. Our pride is the reason why people want to buy goods and services. To create a sense of pride of the buyer, then a seller must do the things you want the consumer / purchaser, namely:
- Enjoy the consumer / buyer as well as possible
- Praise and praised the consumers / buyers as well as possible
- Respect the opinion of the consumer / buyer
- Ask for advice on the consumer / buyer who will buy the goods

3) The motive to imitate
Want to emulate is a reason to buy goods and services. In general, everyone wants to imitate others. Things are always imitated men are usually the ones who are very respected, admired and so forth.

4) The motive worry and fear
Feelings of worry and fear is the reason people buy goods and services. Anxiety and fear is a symptom of a person to purchase goods and services, such as the purchase firefighting equipment because they feel anxious and afraid of his house fire, people buy insect repellent, for fear of being bitten by mosquitoes and so forth.

Trend One: chocolate cake

Five years ago, Panerai launched its first watch of chocolate. And this trend has been going up til now. Nowadays, many manufacturers have introduced extra large watches with a diameter more than 44mm. Apart from the big round watches, there are many watches rectangle, oval and square too.

Trend Two: full color

Color trends change very fast. Of course, black and white are the main colors for the dial, usually silver and gold bracelets, and straps are usually black or brown.However, for those who want to capture the ‘attention’ other people of color have to meet their needs now.

Trend Three: the old rule

Battery life is generally about five quartz watch mechanical watch years.How long (non-automatic types) may go after winding once. It can be considered a “power save” in professional terms. Currently, many manufacturers are competing on a “power save”.

Trend Four: digital clock high

Senior dealer had previously looked down on the “digital clock” because they always remind people of things that are worthless and discount items. However, the situation has now changed. Digital clock has become a trend.

Trend Five: extra large dial on

Date dial eye-catching ‘the popular. The famous’ German watch brand “Lange” and “Sonne” even incorporate a dial on the dial logo.Large establish their brands on a higher technical requirements for mechanical wathes, because normally only need to watch the wheels spin debugging, while watching the big screen needs two .

Trend Six: rubber strap

Was not well received when the ‘clock maker who “Hublot” was first introduced’ a gold watch with a rubber strap in 1980.However, the rope Bubber today has become mainstream.And some other tire material similar to rubber strap also appeared.

Trend Seven: the form

If you do not care to watch, you might think that all watches are spherical. Indeed, most of the watches’ round. But in fact, there are ‘different’ forms of watch. At present, apart from the round, at another popular form of hand again. Watch designers ‘designing’ a variety of styles to watch, make full use of the bow, curved, geometric and various forms of non-symmetrical.

This tendency can be traced back to Cartier in 1996, launched the “Tank Francaise”, which is also the most popular Cartier watch today. Regardless of where ‘the trend started, this trend continued until today. Square dial is very welcome, so it can be seen everywhere.

Trend Eight: watch women

Watch makers have finally found that women really ‘have the same’ passion for these little accessories for men, then they ‘have launched quartz and mechanical watches with a little fast,’ which perticularly suitable for women. Some models are designed with a clear female color.

Trend Nine: rose gold

How to ‘determine’ we are watching is a ‘high level? The most important criterion is that the material. Platinum was once the most popular color, and white metal also has a ‘to’ well-received. However, recent trends a little pink rose gold.

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