As we know human desire is a desire, which can generate psychologically powerful motives for buying goods and services of the business in question. In addition to the product motives, and patronage motives, there are many more motives that can influence consumers to buy or not buy products and services. Below are some of the reason or motive why consumers would buy goods and services, namely:
1) Motif benefits
Wherever human beings are always want to benefit profit and satisfaction. Thus from every purchase of goods and services, the benefits expected by each buyer. A phrase mentioning the advantage of having the money will be happy to have bought the goods. For the benefit of practicing motif, then a vendor must be able to shed some light on the following specific characteristics useful stuff.
2) The motive of pride
Everyone always has a sense of pride. Our pride is the reason why people want to buy goods and services. To create a sense of pride of the buyer, then a seller must do the things you want the consumer / purchaser, namely:
- Enjoy the consumer / buyer as well as possible
- Praise and praised the consumers / buyers as well as possible
- Respect the opinion of the consumer / buyer
- Ask for advice on the consumer / buyer who will buy the goods
3) The motive to imitate
Want to emulate is a reason to buy goods and services. In general, everyone wants to imitate others. Things are always imitated men are usually the ones who are very respected, admired and so forth.
4) The motive worry and fear
Feelings of worry and fear is the reason people buy goods and services. Anxiety and fear is a symptom of a person to purchase goods and services, such as the purchase firefighting equipment because they feel anxious and afraid of his house fire, people buy insect repellent, for fear of being bitten by mosquitoes and so forth.