Year-end is very near. Beauty products market continues to change with the needs of women in improving its appearance. Some of you may ask, of various kinds of beauty products, what is the best selling this year? Nail polish is the answer.
This type of product sales increased to 59 percent since the first ten months of this year, quoted by Women’s Wear Daily via Yahoo! Shine. Not quite surprising for this type of nail polish products, because it turned out since 2008, sales of nail polish in the world increased to 65 percent left a lipstick that survive long enough to be a trend based on a survey conducted marketing firm NPD Group.
Manikuris celebrity Deborah Lippmann argued that the high sales of nail polish products this year is because the price is affordable and able to accommodate the needs of women when they want to create even further through a wide selection of colors through the nails. Reporting from Yahoo! Shine, from this trend, there are five things that become popular because of this year sales of nail polish.
Opening many creations
Recommendations and tutorials that circulated on the Internet turned out to also increase the creativity of the women to create new accents in their nails. Now you can easily see the nails of women with a unique motif. Too lazy to create your own? Find the nearest nail salon in your city.
Innovation polish itself
Also develops technical polish and manufacturing process. There is a polish that can change color when the room temperature heats up, some are developed with a fragrance so that nail polish is no longer constant and conventional as before.
Variations in color
Many color options to be explored. It’s one of the key. If in the late 80s, you just find a red variant alone, now you can be creative with colors that were previously not thought to be at your nails. Bright and bold colors such as neon impressive, metal, and sparkling already present in the market.
Collaboration with celebrities
Not a few of the many celebrities who also collaborate. Assisted publication and a fan base of each artist, the popularity of nail polish quickly lifted. Names like Katy Perry, Lady Gaga and Nicki Minaj collaborated with Deborah Lippmann nail polish to release their product lineup.
Women are not being a conservative
Small children wearing brightly colored nail polish, a career woman uses colors that are memorable like the elegant gray or maroon. That’s the old paradigm. Beauty does not have to nail this and that there are no rules. You just have to keep it clean, then children are exempt explore!